Mall Retailer To Shut Down All United States Stores

Remember the days of walking through the mall and browsing deliciously scented lotions and fragrances in The Body Shop? If you live in the United States, those days are over.
The Body Shop was founded back in the UK back in 1976 with the goal of making cruelty-free, sustainable and natural products that are not tested on animals. Since then, the company had traded hands several times. In 2006, L’Oréal bought The Body Shop. Then in 2017, the company was sold to Natura. Then, in late 2023, Aurelius bought The Body Shop.

CNN reports that in 2023 The Body Shop had 2500 store locations throughout 80 different countries. In addition, the store had their products for sale online in 60 different markets.
Now, in 2024, Aurelius has announced some major changes coming to The Body Shop. All U.S. locations are currently closed, but they’re not stopping there. They also plan to cut back on their presence in Canada.

According to a news release, The Body Shop Canada Limited will be having liquidation sales at 33 of its Canadian stores, and these sales are starting immediately. The company will also be completely shutting down its online presence in Canada. In addition, as of March 1, 2024, The Body Shop is no longer operating in the United States.

According to Refinery29, in 2023, The Body Shop was operating 61 stores in the United States. That means a lot of people lost their jobs recently.

Before selling the company, Natura mentioned that The Body Shop was struggling to stay afloat. In early 2023, Natura explained that in 2022 The Body Shop had a year-over-year decline of 13.5%.

But why is a once successful company no longer successful? According to journalist and beauty brand consultant Louise Whitbread, it’s because the company lost consumer trust when they were bought and sold, starting with the sale to L’Oréal. Consumers who once trusted the company for being cruelty free, no longer believed that was what the company stood for. Whitbread explained, “The ethics of a brand’s behavior, including everything from workplace welfare to who is an investor or the parent company, are expected to align with its core values.”

Whitbread added that once loyal consumers felt that The Body Shop sold out when L’Oréal took over control. She explained, “We also know millennials and Gen Z lack brand loyalty, so if a company is involved in a ‘scandal’ or it doesn’t respond to consumer criticism well, it’s all too easy for customers to move on and not look back.”

Related Posts

I never knew these functions on my phone

Smartphones are packed with features that make life easier, but many of these remain hidden beneath the surface, often unnoticed by most users. Whether you own an…

STAND-UP legend James Gregory has died aged 78.

The comedian, who called himself “the funniest man in America”, had suffered “cardiac complications”. Confirming his death on May 9, James’ family said he “brought laughter and…

Married A Homeless Man Out Of Spite For My Parents – A Month Later, I CAME HOME & WAS STUNNED At The Sight Before Me – STORY OF THE DAY

Married A Homeless Man Out Of Spite For My Parents – A Month Later, I CAME HOME & WAS STUNNED At The Sight Before Me – STORY…

Every Day the Little Girl Across the Street Waved – What I Found Left Me Speechless

One evening, Jim turned to Sandy, his wife who was engrossed in her book, and said, “Sandy, the little girl is waving at me again from the…

Simon Cowell announces heartbreak: ‘My wife, it’s over…’ Full details:

Simon Cowell has opened up about the death of mother, Julie, who passed away at the age of 89 in July. The X Factor judge revealed that…

Teeth whitening in just 2 minutes – turning yellow and accumulated tartar into milk-like white and shiny. Full recipe in the first comment

Cloves and bay leaves can whiten teeth and fight tartar naturally. Cloves: Antiseptic and anti-inflammatory, they combat bacteria and gum swelling. Bay Leaves: Antibacterial, they help reduce…

Leave a Reply

Your email address will not be published. Required fields are marked *